Growing your business by outsourcing work
Outsourcing can be a touchy topic for entrepreneurs, there is this “well it’s my baby attitude” that won’t allow an entrepreneur to hand over something to an “outsider”. However, the thing about outsourcing work is that you as a businessperson can be as hands on or as hands off as you want.
The cost? Well that’s entirely up to you but look at it this way, you get what you pay for and yes it can be “expensive” but it’s all relevant. If you are making $75 an hour and your outsourced staff is $35 you are in a win win situation. Not to mention that outsourcing has quite possibly saved you hours of your valuable and increased your personal productivity.
Entrepreneur Magazine says that you should always outsource your weaknesses. This is a list of tasks that probably should be outsourced while you grow your business.
Select the tasks you hate or are not good at and outsource things like:
Bookkeeping & Accounting
Generally speaking, the task most of us hate, but a good accountant or bookkeeper can save you hours of time. It also ensures that you have good records and can save you on taxes.
Payroll if you have staff
Payroll is a very complicated business, ensuring you have the right calculations, and all the many laws, regulations and taxes that have to be paid.
Marketing & Branding
A no brainer, hire a professional graphic artist who specializes in creating an image for your brand and will institute that brand and image across all of your promotional materials. You could spend hours messing around with Photoshop and still end up with an unprofessional look. Your brand is you and it should be consistent and represent your business impeccably.
Scheduling and administrative tasks
There are so many small tasks in a day that it is easy to get mired in the minutia of the day-to-day operations. Outsource the dozens of small tasks that eat away at your time and concentrate on the core process you need to grow your business.
Are there risks to outsourcing?
Yes of course, you risk hiring the wrong person, you risk an outsourcer not finishing the work you assign, you also run the risk of bad work habits and shoddy work product. But here are some items as an example with blogging that you can outsource with relatively little risk.
- Spam filtering
- Comment moderation
- Researching data and information for new blog posts
- Scheduling of new and previous posts
- Finding copyright free images to add to posts
- Updating and re-writing existing old posts
- Proofing for spelling and grammatical errors
- Adapting and rewriting old content
- Curating shareable content
- Creating images for social media sharing (Pins, Tweets and so on)
- Approving likes, requests and follows
- Creating Eventbrite invites for special networking events and sending to networks
- Scheduling birthday greetings to relevant clients and colleagues
- Managing the scheduling of social media across all channels
- Creation and development of videos for Snapchat/Youtube and other visual channels
- Communicating and interacting with followers and friends
- Updating all social media and blog profiles on a regular basis.
- Communicating with followers by ensuring that new followers are properly welcomed.
This is just the tip of the iceberg with respect to outsourcing. There are several companies that you can use such as Upwork, Fiverr, Freelancer and specialty freelance sites. Give it a try, assign a few tasks and see what you get. It will be worth it.
What jobs have you outsourced?