“Pinterest is just for women” – Wrong! One-third of all Pinterest sign-ups are from men. In fact, more men use Pinterest in the U.S. than read Sports Illustrated and GQ, combined.
“Pinterest is just for recipes and crafts” – 375 major brands, including Neiman Marcus, Walmart, Anthropologie, L.L.Bean and Home Depot are on Pinterest.
“Pinterest users look – they don’t shop” – 93% of pinners, male and female, shopped online in the past 6 months, and one study found that women in particular use Pinterest as a wish list. Men use it as a shopping cart.
More and more businesses are learning that Pinterest holds serious potential as a marketing tool. Each one of your pinned images is really a Call to Action – yet very few companies treat them like the natural advertisements they are. The Artful Marketer’s approach to Pinterest is to optimize images to bring ideal clients from Pinterest to the business’s product page or sign-up form, increasing conversion and sales.
Many people believe Pinterest to be a social media platform. In reality, Pinterest is a visual search engine — it uses images to attract customers who will come to your website, read your content, and buy your products.
With Pinterest growing by leaps and bounds in the search engine race, bloggers as well as businesses small and large are jumping in to convert the more than 150 million monthly users into readers, buyers, and followers. In fact, Pinterest is the second largest platform businesses use to drive traffic to their website after Facebook. Some bloggers state that 90% of their new traffic comes from Pinterest.
If you would like to harness this potentially valuable tool for your business but just don’t have the time to learn how or to maintain your account, that’s where a Pinterest Account Manager comes to the rescue!
It is important to have your Pinterest account set up properly. This includes using powerful pin-worthy graphics, optimizing the descriptions in your account and on your pins, and maintaining an optimum pinning schedule so that you rank highly in the Pinterest search algorithm.
Pinterest services that you may want to hire out include everything from just a consulting call to find out what Pinterest is all about, why you should use it, etc. — to account setup, account cleanup, and ongoing monthly account maintenance.
Account setup packages are one-time charge to get your Pinterest account up and running, ready for you to take over the reins. Your account will be optimized to rank highly for the keywords you define for your website/business.
Account maintenance packages are recurring monthly charges for maintaining your Pinterest presence so that people find your content when they are searching on Pinterest. Consistency is key with Pinterest. You need to have pins being posted on a regular basis. The amount you pin isn’t quite as important as your consistency. If you don’t want to spend part of every day on Pinterest, having a Pinterest VA manage this for you will free up your time. You will receive a monthly report of how your account is doing.
An automatic scheduler like Tailwind is a valuable tools for maintaining a consistent presence on Pinterest. We can set this up for you and show you how to use it.
Choose The Service That Fits Your Needs
Do your pins need help? Not the creative type but need some great looking pins for your blog?
We can help you create custom branded pin graphics that get noticed.
Have you created a Pinterest account and now don’t know what to do to get an audience? Is your Pinterest account lagging and not getting anywhere?
We can help with a basic Pinterest Audit which you can then use to improve your account. If you want to go a step further we can do a full Pinterest Audit which will provide a report to guide you on what needs to be done with your account. Thirdly, we can arrange for a full scale Pinterest overhaul of your account and get you set up to self-manage your own Pinterest feed.
Bronze, Silver and Platinum packages available.
This includes creating new pins for any posts published in the month, (up to 4) writing meta descriptions, uploading to your site and pinning, then scheduling to your group boards. It also includes scheduling other content,, and sourcing new group boards. All of my clients receive a detailed monthly report, outlining what I’ve accomplished in the month, what’s working well and how your Pinterest presence is progressing.