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Your online presence needs to be coordinated and maximised. Social media is a massively influential force and has given us the potential to create communities of change and it has revolutionized communications and marketing efforts world-wide. A Social Media Audit can help you develop a cohesive and optimised social media presence across the internet.
Definition: A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help small businesses stay on top of their online presence.
Completing an audit answers several questions about the relationship between a company and its Web audience. An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals versus which ones need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.
Performing a social media audit
1. Locate all profiles.
2. Record information
3. Check each profile for completion
4. Check for branding, consistency and deviations
5. Understanding the correct target market
6. Set goals..
7. Identify unauthorized profiles, duplicate SM channels and merge channels
8. Verify ownership of all channels on each SM and on Google Business
Social media audits are certainly very involved, but completing one can make sure branding is consistent and your online presence is effective
Social Media is influential on many levels and what makes it that way is that it is free to sign up and it is available to everyone at no cost.
Social Media Audits starting at:
Facebook & Twitter combined €350