Why you need to be on Pinterest for business

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Why Pinterest?

Why you do you need to be on Pinterest for business? Don’t dismiss Pinterest it’s not just a place to save your favourite recipes and crafts it is a powerful social media channel that will drive traffic to your website and over 87% of pinners purchase a product because of Pinterest.

Here are some of the common misconceptions about Pinterest for business:

  • Only women are on Pinterest (females still make up the majority of the audience though)
  • People only pin crafts, food and wedding stuff
  • My target audience isn’t on Pinterest
  • I don’t have time for another social network

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

150 million (source)

Last updated: 1/23/17

Number of Pinterest Users from the US:

70 million

Last updated: 1/23/17

Number of Pinterest Users from Outside US:

80 million

Last updated: 1/23/17

Pinterest Demographics

  • 81% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • Millennials use Pinterest as much as Instagram.
  • Median age of a Pinterest user is 40, however majority of active pinners are below 40.
  • Half of Pinterest users is $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 30% of all US social media users are Pinterest users.
  • 60% of Pinterest users are from US.

You would probably be surprised to find out:

  • Pinterest is one of the largest website traffic drivers in the world
  • The popularity of Pinterest spans multiple generations
  • In 2012, many considered Pinterest to be one of the fastest growing websites in history
  • Pinterest is 80% more viral and 3x more effective at generating leads than Twitter

Benefits of using Pinterest

  • Increased awareness
  • Additional blog traffic
  • New leads
  • Increased sales

 Need to learn more about Pinterest for business – contact us today faith@theartfulmarketer.com


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